From concept to consumer
We view building your software as an experience and not a job. The experience of working with like-minded people, learning new and amazing things from them, and experiencing first-hand someone else’s passion. Embracing all of this, we work diligently bringing in our own knowledge to ensure that your ideas make it to your audience in the way you originally envisioned.
“Darren and Mike's experience in the startup process, and most importantly their technical expertise in developing the platform, was instrumental to dealcloser's launch and continued growth.”
- Amir Reshef, CEO, dealcloser
What Sets Us Apart
Ultimately, we are programmers and our main objective is to deliver a high quality user experience built on bullet-proof code. That’s the easy part. Unlike many other companies, we focus solely on startups - understanding their unique needs in an environment of uncertainty, and lighting a path to viability through proven processes.
When we take on a project, we don’t just hand it off to developers that are available. Our company focuses 100% of our efforts on it exclusively, and your software becomes our baby during it’s life here.
From the moment we start the analysis phase to the delivery of the final product, you can rest assured that we are pouring our hearts and soul into your product, because your success is ultimately our success, and that’s why we do this.
We know that during the initial build of your new software, stuff is going to change - that’s the reality of the startup world. While some companies discourage this, we embrace it by employing a carefully controlled change management process, resulting in less wasted time and a better final product.
Most Startups all have one thing in common. They don’t have an unlimited source of time and money. Getting your final product in the hands of your users is ultimately the most important thing you need to do.
We, help you achieve this by;
Bootstrapping is one of the most important words in the startup world. Not only does it help you ship your product faster and with far lower cost, but it ensures that your final product is built on a well tested foundation.
Trimming the fat.
We’ve helped many companies launch products and in doing so, we’ve paid very close attention to what parts of the initial product really matter and what simply doesn’t. We provide experience and information along the way as to what we believe is and isn’t required to ship a valuable product.
Seeing the future.
We have adopted startup principles from renowned industry leaders, and through extensive experience they help us foresee what can (and often does) happen during the creation of software.
Being a small software development company has it’s advantages, and one of them if our ability to be extremely lean and flexible. This can also extend to how we charge for our services.
While we are inheritably less expensive than most software companies thanks to our controlled minimum costs, we also offer a unique equity payment option to even further lessen your development costs.
While each case is unique, many times we are able to offer reduced rates in exchange for minimal equity in your company.The benefits of this are:
- Build your product on a fixed budget.
- Extend your available budget for a more robust final product.
- You gain a permanent partner with a vested interest.
Chat with us to see if this option makes sense for your needs.
"Their services give us the flexibility to scale as needed. They understand what it means to deliver - technically, and professionally."
Matt Utterback, Co-Founder, eKitabu
Your Path To MVVVP
We can’t stress the importance of defining, tracking and staying on a path to ensure consistent, predictable results when building your initial product, but even more important is defining the products MVVVP in the first place.
While many people of heard of an MVP, we believe Guy Kawasaki said it best when he extended the popular MVP to MVVVP. Your Minimum Viable Valuable Validated Product.
These are the important phases of this process;
Not only defining but understanding your product is an essential part to us. Knowing your users and how they will interact with the product is ultimately what will help it take shape and drive the user experience.
The resulting goal is to define the final MVVVP.
Depending on the size requirements of your final product, prototyping is either important or very important. Prototypes are used as a proof of concept for usability testing, market testing and raising capital. Prototypes come in many different shapes and sizes, and defining the prototype that best suits the final product moving forward is high priority.
It’s important to take a breather, and let the most important people help shape the product. Validation is taking the prototype and finding out what your users think before going too far down the rabbit hole. This won’t hold up your final product, because there’s lot’s of other things to be done during this time, but it’s time to validate your product with the people that will be using or paying for it.
While feedback is collected on the prototype, work begins on the foundation of your final product. Mockups are updated and shared among stakeholders, and the process of developing a working product begins. The development itself is broken up into milestones and is trackable in real-time throughout the process. We stay in constant contact and you are involved every step of the way.
Version 1.0 of your product is now available, and you’ve begun sharing with early adopters. The key to becoming a sustainable business is understanding what your strengths and weaknesses are once the product is in your customers hands. We help gather crucial insights into product performance through valuable metrics, allowing you to adjust and iterate based on empirical data and ensuring your dollars go directly to improving your bottom line.
Finally you have a product with real usage, a feedback loop with customers, and a process to continue evolving the product based on empirical data. This is your Minimum Viable Valuable Validated Product.Contact us for more info
If your startup technology is a building a better mousetrap, we may not be the right fit for you, unless that mouse trap needs to integrate with a blockchain or an IOT platform.
While our skillset extends well beyond just web applications, this is the space we love to focus all our attention on to ensure we’re the best we can be. There’s no jack of all trades at White Icon.
As the world turned mobile, so did we. We have built several mobile applications for large scale software solutions, and love the challenge of taking complex interfaces and turning them into wonderful mobile experiences.
White Icon specializes in cross-platform mobile technologies, delivering your app to both Apple and Android markets in half the time.
Sometimes before and sometimes after your startup has built it’s technology, you still require the assistance of a CTO in the room.
We offer CTO Consulting services for startups that have the business acumen, but need some assistance managing the technology.
Amir Reshef, dealcloser
"We came to White Icon with a solid idea and business plan, but no in-house technical expertise to produce the product. Darren and Mike acted as our partners, first working with us to design and create a prototype which we successfully used to raise seed capital. Together, we then defined and created our MVP that dealcloser went to market with. Darren and Mike's experience in the startup process, and most importantly their technical expertise in developing the platform, was instrumental to dealcloser's launch and continued growth."
Matt Utterback, eKitabu
"We approached Mike just as we were starting up, looking to build the back-end to support our first app. Ever since, White Icon has been with us, building a solid foundation for our growth. Their services give us the flexibility to scale as needed. They understand what it means to deliver - technically, and professionally. We know they've got our back."
Don Lupul, Homefolio
"When a big market shift in technology upset one of our early investments, we approached White Icon to help us pivot our existing technology and quite frankly help us decide what to do. Today, thanks to Mike and Darren, we’re gaining market share and are back on our way to profitability with a leading edge app and platform."
Chris Olson, Innovative Reduction Strategies
"Mike and Darren have helped us in every facet of what we required. Whether it was a website to raise capital and build brand awareness, online reduction cost calculators or assisting with our future mobile strategies - they provided strategy and sound advice throughout the process."
Conrad Herman, Pristine Countertops
"Working with the White Icon guys isn’t even work. They always find the perfect balance of professionalism and having fun, and we’re always blown away at how fast and happy they are to assist us when we need anything changed or added to our websites."
Master Derek Sadler, Precision Martial Arts
"White Icon was exactly what I needed, when I needed it. They didn’t just look at our website as a quick job, they took the time to sit down and chat about what our website could be and should be. They analyzed and scrutinized everything about every detail like it was second nature to them."